The Profit Builder

generous GC shares his hard-won secrets to success

​Becoming successful in the construction industry isn’t something that just happens – you have to work SMART at it.

The trick is knowing the right things to focus on…

Because once you know the key drivers that consistently move the needle, your life as a contractor gets easier and much more enjoyable!

I’m confident this will be one of the most eye-opening interviews you’ll ever hear.

Aaron is a very successful and well-respected GC and, in this interview, he generously shares the primary things he focused on, that play the most significant role in the success of his business.

Aaron reveals:

  • The little-known secret to being a successful contractor who makes a solid profit and is well respected (this will surprise you because it’s probably not what you’re thinking)
  • The worst obstacles he had to overcome along the way (This will help you avoid being blindsided by these same landmines and pitfalls)
  • The top 3 most important things he pays attention to on projects that have made a huge difference in project profitability (#2 is priceless)
  • Insights into building a great team (and how to avoid hiring the wrong person)
  • And so much more!

​If you want more control over your contracting business’s success, you need to keep your finger on the pulse by leveraging the most critical drivers contributing to its success.

Watch the video and learn what they are!

And be sure to keep an eye out for the follow-up interview I did with Aaron… I’ll share it with you next week, it’s a MUST-SEE!

In it, he reveals how doing “cost-to-complete-projections” monthly has been instrumental in his ability to control project profitability.

You’ll see us walk through a real project example, so you can see exactly how Aaron does this, and model his process.

This ONE THING is critically important for GCs in 2023

Have you ever had unforeseen costs to pay on a project AFTER all the contract billings had been done?

If so, you are not alone… and if you don’t tighten this up, in 2023, the sting may be a lot more severe.


Because as much uncertainty as we saw in the last couple of years, we’re not through the woods yet.

In fact, this coming year may be even more turbulent.

So, if you have ever had the experience of looking at your profit & loss statement one month and it showed an amazing profit, only to review it again the next month and have it show a huge loss, you will find today’s video VERY insightful and helpful!

Watch it right now and discover (with pin-point certainty) how much profit you will actually make on each project, in 2023.

I interviewed Aaron Gordon, a successful and well-respected GC, and he revealed how doing this ONE SIMPLE THING can give you…

  • Greater clarity and control over the actual profits of your business…
  • More certainty and peace of mind about the financial health of each project (and your entire business as a whole)
  • How to organize and approach doing “cost to complete” projections, monthly… and how to quickly bring your team up to speed, so they do them consistently…
  • And so MUCH MORE!

This is a GREAT topic to start the year with because the rewards that come from the secrets Aaron shares will directly benefit your BOTTOM LINE!

Watch the Video now!

If you want to find more ways to make a consistent profit on projects, make sure to check out my book, “The Profit Bleed – how managing margin can save your contracting business!” In it, you’ll find lots of great FREE tools and resources too.

What will make 2023 a great year for you?

At the start of each year, I do this great exercise with my clients that they always enjoy, and I think you’ll have fun doing this too!

  • This exercise is NOT about making resolutions or creating a long to-do list of tasks to get done.
  • It IS about answering a few simple questions that will help you envision the year you’d like to create.

In the process, you’ll have formulated what a great year will look and feel like for you.

Before you can identify the “how” you must identify the goal.  Kind of like before you can build an estimate you have to have a blueprint for what the outcome will look like.  That’s what I’ll walk you through in this video.

Have fun!

onboarding employees – a success story to model

​If you ask any remodeler or custom home builder they will tell you, getting new employees up to speed and productive can be one of the biggest drains on your time…

If you’ve ever wished there was an easier more purposeful way to get new hires indoctrinated into the culture of your contracting company, you are in the right place, because…

You are about to get an insider look behind the scenes at how these business owners hacked the code for successfully onboarding new employees that guarantees they are ready to hit the ground running from day one!

In this interview, Jazmine and Heather reveal:

  • How they discovered the efficient and time-saving approach for onboarding new employees…
  • The 5 key things they always include in their onboarding process that make a HUGE difference in an employee’s ability to “hit the ground running”…
  • A bird’s eye view, from the employee’s perspective, they say makes this one of the best onboarding experiences they’ve ever had in starting a new job…
  • Their worst onboarding experience – and how that experience uncovered the solution for doing things differently…

Watch the video to discover 5 key things you can incorporate into your onboarding process, guaranteed to get new employees up to speed quickly and have them immediately be a good culture fit right out of the gate.

keeping labor cost down while hiring the expertise you need

As the economy shows signs of slowing, are you thinking you need to ramp up your marketing?

Or maybe you’re looking to hire an expert in an area of your business, but don’t really need someone full-time, or just have not been able to find the right person.

Nearly 20 years ago I discovered the perfect way to find the expertise I needed to help take my business to the next level, without having to commit to a full-time employee, and without having to spend gobs of time training someone.

When I hired my first virtual assistant all those years back, it was one of the smartest moves I made! I quickly discovered that I could free up my time to focus on money-generating activities, and at the same time hire experts who knew more about a particular subject area than I did.

Watch this interview I did with Dortha Hise of Pretty Smart Virtual Services, and learn how to find the ideal virtual assistant to help you leverage your time. Also, make sure to check out the FREE checklist Dortha provided that outlines the questions you want to ask a prospective VA to ensure they are the right fit for your needs.

Wondering what you might use a VA for in your business?  Here are some examples of what I use VAs for:

  • Social media posting – allowing me to have a consistent presence online.

  • Writing marketing copy – taking my words and making them more captivating and interesting.

  • Doing SEO on my website – attracting my ideal customers to find me quickly

  • Posting blogs to my website and sending out emails – freeing up precious time.

  • Keeping our website updated and relevant – making it easy for customers to navigate and find content quickly.

  • Maintaining our mailing list so I have a reliable platform for doing consistent outreach.

  • Project management support – handling the technical side of my training platforms.

  • Experts in Excel – helping to develop and maintain the products and tools I offer.

  • Video editing so I can focus on content creation and have someone else deal with the mechanics of “polishing it up”

Your time is important, and when you spend time on things someone else could do, you’re taking away time you could be spending developing and growing your business. Watch the video and then try it out!  You can use this tool from Dortha “Questions for Hiring a Virtual Assistant” to help you make sure you’re hiring the right Virtual Assistant for you!

“Hiring Right” mini-series for Contractors – Part 6 of 6 (Can You Trust that Candidate You’re About to Hire?…)

The employee struggle is real for contractors…

I hate to hear it and unfortunately, I’ve heard it far too many times over my 30-year career working with construction contractors.

An employee suddenly goes rogue and uses their account access to purchase a bunch of materials for a side job.

I’m likely preaching to the choir because I’m sure you’ve heard your fair share of nightmare stories of contracting businesses being embezzled.

Heck, maybe you’ve even experienced it yourself!

Not fun… but if you take a few extra steps before you make that job offer, you can sidestep the horrors of dishonest employees.

That’s what I’m going to share with you in the final video of my 6-part “Hiring Right” mini-series for contractors where I reveal a proven system for verifying a candidate’s background.

This system is used by many top head-hunters and successful contractors to ensure that what a candidate tells you or puts on their resume is true, or if they are lying.

Watch the video right now to discover the actionable steps to help you have the peace of mind that the hire you’re about to make can be trusted.

If you’re interested in the entire suite of tools, including hiring resources, checklists, and interview questions, check out my course – Contractors Hiring Blueprint where you’ll get training videos, checklists, and resources for finding and recruiting, and onboarding great employees!

“Hiring Right” mini-series for Contractors – Part 5 of 6 (Narrowing in on the Right Candidate…)

Have you ever experienced the frustration of second-guessing yourself after spending hours or days interviewing candidates for an important position within your contracting business?

You lie awake in bed at night, losing sleep, wondering if the person you chose is really the best fit for the position…

Or what about when you interview multiple people, with very similar backgrounds and skill levels and just can’t decide which one is the right one to hire?

Those kinds of things can gnaw at your brain for weeks!

Luckily, I’ve discovered a tried-and-true method to help you confidently narrow in on the right candidate, without second-guessing yourself.

That’s what you’ll discover in part 5 of my 6-part “Hiring Right” mini-series for contractors. Take a few minutes right now to watch and then immediately add this powerful process to your hiring toolbox.

If you’re interested in the entire suite of tools, including a phone screening checklist, and interview questions, check out my course – Contractors Hiring Blueprint where you’ll get training videos, checklists, and resources for finding and recruiting, and onboarding great employees!


“Hiring Right” mini-series for Contractors – Part 4 of 6 (No-Fail Interview Questions to Ensure Candidate is a Right Fit…)

Hiring the wrong person for an important position within your contracting company can be a frustrating and costly mistake.

Unfortunately, it happens far too often in the construction industry.

Many tradesmen spit-shine their written applications to make their skill level sound much better than they really are.

It’s not until you’ve already hired them that you realize they don’t have the skillset their resume or application reflected!

The problem, in most cases, comes down to interviewing techniques that don’t reveal if a candidate’s skills actually meet your needs.

In part 4 of my 6-part “Hiring Right” mini-series for contractors, you’ll discover my field-tested approach to becoming a great interviewer.

Watch today’s video to discover the little-known secrets great interviewers use to gain clarity and confidence, so you can begin to hire the right people for the right positions, without second-guessing yourself.

“Hiring Right” mini-series for Contractors – Part 3 of 6 (Proven Phone Screening Process Weeds Out the Time Wasters…)

Okay, contractors and construction business owners, be honest…

How often throughout your career have you invested time interviewing someone, only to realize when it was all said and done, you’d just wasted hours of your valuable time?

It’s a common problem that happens far too often.

Well, after having that same dreadful experience myself years ago, (and never want to repeat it ever again), I decided to create a foolproof phone screening process, that lets you quickly and confidently identify whether the prospective candidate is worth interviewing in person or not.

It’s a massive time saver and confidence booster, and I want to share it with you!

In part 3 of my 6-part “Hiring Right” mini-series for contractors, you’ll discover my simple, proven steps and easy-to-follow outline, which will help you save time by screening out candidates that are NOT a good fit before you interview them.

If you’re interested in the entire suite of tools, including a phone screening checklist, and interview questions, check out my course – Contractors Hiring Blueprint where you’ll get training videos, checklists, and resources for finding and recruiting, and onboarding great employees!

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