The Profit Builder

Grow Your Team, Grow Your Business

Do you wish your staff took more responsibility in their job?

For a number of years, I’ve worked with business owners and managers struggling with teams not taking ownership and responsibility. Many of them are left dreaming about it rather than believing it to be possible, and many think it’s the key issue holding back their business growth.

In my early days as a manager and business owner, I struggled with these same challenges. And I saw that if I didn’t do something different, my business would never grow.  That wasn’t going to work for me – so I started researching what might be behind this phenomenon.

That research set me on a course of deep learning from some of the great thought leaders on the topic of management and leadership.

In the years since, I’ve been developing and implementing systems that have not only helped me, but helped hundreds of other business owners and managers as well. The results? People started taking ownership of their jobs. And that wishful dream became a reality.

Now, I’m going to share that system with you.


Need to Know Lessons About Motivation

Back in the early years of my business I was struggling.

Not from a lack of direction, workload or help either. It was all there in abundance. I had a clear idea of what I wanted to achieve. And I had clear goals for my team as well.

But, no matter what I did, these goals were frustratingly not being met by my team.

And according to a recent survey I did, 77% of the respondents are feeling exactly how I did. They’re struggling with the same obstacle. Their teams not taking ownership in their jobs.

They’re trapped feeling like they need to micromanage their staff to get anything done.

This feeling had caused me a great deal of stress over the years, even before I’d started out in my own business. Despite several leadership courses and books I’d digested on the topic.

It was when I was faced with unhappy clients that were about to leave, that I knew I had to do something different. I needed to learn how to motivate my team.

That started me looking to the great thought leaders on the topic of management and leadership. The first few were Michael Gerber and his book The E-Myth, and Dan Pink’s talk on Motivation.

In this post I’m going to share the two key lessons I learned that have been the cornerstone of my own transformation as a manager and leader.

1. Successful Leaders Don’t Micromanage

This was the first realization that transformed how I motivated my team.

In Michael Gerber’s book, which I read several times as I stood face-to-face with the prospect of losing my business, he made a clear distinction that revolutionized how I led my team.

I could no longer be a micromanager for the results my staff were meant to be achieving.

I needed to delegate the business’ workload and know – with confidence – that the work was going to be done. Correctly. Without me having to step in and fix it every single time.

Otherwise there’d be no point in me delegating. And there would be no weight taken off my shoulders. I’d still be working a job, instead of running a business.


Housing impact of the Sonoma County fires

For the past several days I’ve been asking clients and colleagues what they’re hearing about how the housing shortage issue will be addressed in the wake of 2800 homes being destroyed in the North Bay / Sonoma County fires.  One person I spoke with last night who works for the Sonoma Planning department said they are working on ways to ease up the permitting process to allow people to begin re-building sooner.  Today, I came across a great article by Selma Hepp is Pacific Union’s Chief Economist and Vice President of Business Intelligence that talked about the housing market in the area, and what the projected recovery and rebuild times may be, and how prices for rentals and purchases will be impacted.

While there’s still a lot of unknowns, it felt comforting to get some answers in a time that is filled with so many questions and concerns about how this community will rebuild.  You can see the article here.

If you have been affected by the fires, my good thought and prayers are with you.



More Profits, More Time, More Fun


Let’s face it – you started this business with the dream of freedom.  You wanted choices.  You wanted to have the ability to be your own boss, call the shots, create your own destiny.  Then somewhere along the way all the “business” of business started weighing you down.  Your found yourself struggling to make a profit.  Wondered if there was a way to not work so hard. Wished you could have more time away from your business and know that it would still run without you.  Maybe even, dare I say, have more fun. You’re not alone – these are the kinds of challenges business owners just like you are facing and asking themselves all the time. Here’s the good news – it can be different.  You don’t need to work more hours, or juggle more things to get all that.

The truth is, making a few simple changes in your business can make all the difference in helping you be more profitable, have more time, and even have more fun.  In my interview on The Sustainable Business podcast I talk about these simple steps.  Here is the link to the podcast – it’s worth a listen.  Even if you just do one of these simple things, I promise you’ll get closer to living that dream.

Make it an extraordinary day.



Author of forthcoming book “The Simple Truths of Business” Your key to amazing success!


3 Ways To Make Sure Your Employees Hate You (or not)

Every once in a while I meet a kindred spirit in the consulting world, Someone who inspires me, and who speaks to the things I’m passionate about.  Josh Patrick is one of those people.  As a business coach and consultant he has a strait forward style that is intriguing and engaging.  Josh is a great writer, who has a wonderful ability to make direct point, while making you laugh at the same time.  I asked him if he’d be willing to write a post for my blog and he graciously accepted.

Managing others is one of the biggest challenges I see leaders face.  In Josh’s article, he shares some great advice on how to shift how you interact with staff and ultimately, alter your experience.  Hope you enjoy.

Warmest, Vicki

There have been thousands of pages written about how to motivate your people.  They range from doing contests to just saying thank-you.  Although these are great things to read about my true belief is that you don’t really ever motivate anyone.  Motivation comes from inside: we motivate ourselves. read more…

Keeping Your Finger on the Pulse

What information are you looking at regularly that helps you keep your finger on the pulse of your company?  It’s a powerful question.  If you want to grow your company, and become more profitable, you want to set goals and get feedback so your clear about where you’re headed, and where you are on the path.

Have a revenue, gross profit margin (your rate of return on work) and net profit goal.  Most people have a revenue goal, but rarely have a margin or net profit goal.  If you want to increase your bottom line, get clear on your targeted revenue, gross profit margin and net profit goals.  Each month review your profit and loss statement and see how your doing.  Look at the month, quarter and year to date to see trends.

Set a goal for dollar amount bid, and targeted close rate. It’s easy to just respond to the bids that come in the door and think that’s all there is.  But it’s not.  When you get intentional and set bidding and close rate goals, you’ll increase the odds of meeting your revenue goals.  Try this simple formula – take your revenue goal, divide by your targeted close rate %, the result is how much you need to bid in dollars.  Too high? Increase your close rate.  Every other week track your results and see if you’re on track or if you need to make a course correction in either the amount your bidding, or your close rate.

Setting goals and tracking even just these few key performance indicators in your business will give you greater clarity and confidence to know what actions to take to help you grow your bottom line.

Make it an extraordinary day!



And now, begin.

Last week when I was faced with either putting time into writing, or analyzing some data I’d compiled to help me plan for 2017, my brain instantly wanted to do the analysis.  I laughed at myself in the moment – I it was like a kid going after the bright shiny object.  You see, analyzing is easy for me.  I thrive on figuring out complex number problems.  Writing, on the other hand, takes effort and concentration. I second guess myself: will what I’m writing make sense to the reader? Is it too detailed?  Have I gotten lost in the weeds? Not so with analysis.  That I know how to do. read more…


So often we do things that we think we “have to” do. Truth is, we are in control of our own destiny.  We have the ability to change how things are.  The first step is to accept the fact that we are responsible for what we have created.  Responsibility, by definition, means “ability to respond.”

Is there something you want to change?

Make it an extraordinary day!


Author of forthcoming book “The Simple Truths of Business” Your key to amazing business success!

The Neuroscience of Happiness


What if I told you there were four simple things you could do in the course of a day, easily and effortlessly, to create more happiness?  Does it sound too good to be true? It’s not.  Neuroscience has been studying the human brain for years, and of late, there is amazing data coming out on how our brains (the least understood part of our bodies) actually work.

In an article published by UCLA neuroscience researcher Alex Korb, he shares some insights that can create an upward spiral of happiness in your life.  You can see the full article here, but here are the four simple things you can do starting today to create a happier life!
1) Express gratitude
2) Label negative feelings
3) Make that decision
4) Touch people

So why not start right now? Send an email to someone you care about and express your gratitude for them.

Make it an extraordinary day!
Author of the upcoming book: The Simple Truths of Business Your key to amazing business success!

Who do you trust?


It was a Wednesday morning, and like many mornings I was starting my day by checking emails.  One from a long-time client caught my eye – the subject line was “memo regarding personal credit card charges.” As I read, I held my breath as the words spilled out on the page. It said “our controller made personal purchases with a company credit card. When asked about it she told the bookkeeper that she had mistakenly used the wrong card, and already paid the charges.  However, upon further research into the payments, it shows she paid these charges with a transfer directly from the business account.”  Oh no, how could this be?  “Maybe it’s a mistake,” I thought. read more…

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