When your super busy, it’s hard to think about marketing. You know you “should” but who has time?
And, with all the choices for how you could be marketing – social media, networking, sending postcards, etc. – which is the right one to choose? How do you know which one will have the greatest return? It’s often this question that keeps us from doing any marketing.
The problem is this – when you don’t market when your busy here’s what happens…, after the current flood of work is over, you start to panic, you begin marketing like crazy, work comes in, you get busy, you stop marketing, and then work stops, you panic, then you market like crazy – and the cycle continues.
I call this the “roller coaster” of being in the contracting industry.
Last month while I was talking with my friend Kyle Hunt with Remodel Your Marketing, he had some great tips for helping remodelers (and any business) know how to focus on a few key things you can do easily and naturally to “prime the marketing pump.”
This blog post is a video of me interviewing Kyle as he explains what those few tips are.
p.s. make sure to watch the video to the end – Kyle offers some great resources that can help you implement the ideas he shares.
Vicki Suiter helps people see their businesses differently, then gives them the tools to do things differently. Since beginning her business in 1990, Vicki has helped hundreds of contractors achieve the kind of success they never dreamed possible. Today, in addition to consulting, Vicki is an in-demand speaker at industry conferences nationally and internationally. Vicki’s articles and opinions have been widely shared in print and across the web. She is also the author of the book “The Profit Bleed” How managing margin can save your contracting business.