Marketing Copy That Works!

businesswoman and craftsmanDo you ever feel like your marketing efforts are not getting the return you would like? Do you wish you held the key to producing the kind of marketing material that would make people pick up the phone and call you? If so, I have a few great tips for you…

Solve a Problem
One of the first things to understand is that people take action to buy from you if they have a problem of some kind. Something isn’t working, or there is a highly desired outcome they are wanting but not achieving (see my first sentence in this post?)  We are inundated with information all day long, and if you want to get someone’s attention your marketing piece needs to address the prospect at the level of THEIR concerns. Specifically, at the level of their pain. If you don’t, then you are counting on them to not only read your information, but then   think about whether or not you could be a solution to their problem. It is likely that unless they are actually actively researching a solution, your message will get skipped over.

Address their Pain
1)     Start out asking 1 to 2 questions that speak to your prospects pain. For example, if you are a remodeler, you might begin by asking a question like …

“Do you wish your home had more space to accommodate your growing family?”
“Are you ever uncomfortable having people over because you feel parts of your home are outdated?”

And so on…you are essentially getting on your clients map with these questions and trigger a “yes”, at that point they are likely to read more

Call to Action
2) Always include a call to action. Using the example above you might put…

“If you would like to get professional advice on how to create more space for your growing family and update your home, contact us today for a free one hour consult” (or quote, or whatever your first step is that brings value)
You might notice that I started this post with asking a question that spoke to a pain. I then asked another question that spoke to the desired results. I then offered a solution to help you get from the pain to the desired result. This is your basic formula, but in your case, the solution is for the prospect to pick up the phone and call you.

Hope you find this helpful, if so, share this post?  Thanks.

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